A LITTLE HARD WORK, NEVER HURT ANYONE

About Commercial Photography

Commercial photography predominantly sells a product. Hence, the emphasis of the whole shoot is on the product. That means that the lighting, the styling, and the background are usually very plain (not in a bad way). Think of catalog shoots where the models is standing in front of a white or an off-white background with maybe one light above camera and slightly to either side of the camera, and very natural looking make-up.

Commercial photographers take photos of buildings, models, merchandise, artifacts and landscapes that are used for promotional purposes in books, reports, advertisements and catalogs, for example. Commercial photographs typically are used entirely in the retail and wholesale sectors and in sales materials or for promotional efforts.

In commercial photography, the entire photo shoot is devoted to the product being photographed. The lighting, styling and background generally are somewhat neutral so as not to detract from the product being promoted